IDC to Leverage Firm’s Expertise in Technology Public Relations and Conference Marketing to Increase Awareness of Leading Industry Event

New York, December 5, 2007 – Gutenberg Communications, a global, strategic communications firm that offers public and investor relations services, today announced that it has been selected by IDC, a premier global provider of market intelligence, advisory services and events, to promote the 2008 IDC IT Forum & Expo (www.idcitexpo.com). The conference will take place June 4-5, 2008 at the Westin Waterfront Hotel in Boston, MA.

IDC is teaming with Gutenberg Communications to continue to build upon the reputation of the IDC IT Forum & Expo as the premier event for IT and business executives interested in using technology to enable business innovation and transformation. This`year`attendees will be inspired to reach for the stars as Apollo 11 astronaut, Neil Armstrong delivers a keynote address about teamwork, innovation and collaboration.


Unlike traditional tradeshows, this event is content-driven, designed to give attendees strategic insight, tactical expertise and real-world solutions they need to strengthen their IT organizations. This year’s conference will focus on four key areas - applications, services, enterprise infrastructure and information management - to provide attendees with in-depth information and best practices in these critical areas.

In addition, there will be an invitation-only IDC CIO Summit co-chaired by John Gantz, IDC’s Chief Research Officer. The CIO Summit is a two-day meeting that focuses on delivering high-level practical and strategic solutions to overcome the challenges faced by today’s CIOs. Speakers confirmed to-date include Norm Fjeldheim, CIO of Qualcomm, Inc.; Larry Clark, CIO and Managing Director of Randstad North America; William Cross; CIO of Seminole Electrical Cooperative; and William Homa CIO of Hannaford Bros. Co. More information about the IDC CIO Summit can be found here http://www.idcitexpo.com/ITE/ciosummit/index.jsp.

“The Gutenberg Communications team has unique experience in the technology industry as well as in conference marketing that will be a great advantage to us as we go about increasing awareness for the upcoming IDC IT Forum & Expo,” said Elizabeth Cutler, vice president of the U.S. Conference Group at IDC. “This conference provides a venue for business and IT leaders from some of the world’s most influential organizations to exchange ideas and best practices with their peers as well as IDC’s analysts.”

“The IDC IT Forum & Expo has become one of the foremost events for senior executives looking to enable business transformation through information technology,” said Hugh Burnham, CEO North America of Gutenberg Communications. “With deep roots in technology and event marketing, Gutenberg Communications is uniquely positioned to support this high profile conference.”

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com

About Gutenberg Communications

Gutenberg Communications is a global, full service strategic communications firm that offers public and investor relations services. The firm leverages communications to key audiences across a global landscape for clients in numerous industries including technology, real estate, financial services, healthcare, academia and conference marketing. Gutenberg Communications is built upon a foundation of services that include executive thought leadership, media relations, crisis communications, executive speaking, event planning, and investor relations services. Gutenberg Communications is headquartered in New York City and has offices in Boston, Massachusetts; London, England; and Bangalore, Delhi, Hyderabad and Mumbai, India. For more information, please visit www.gutenbergpr.com or call 212-239-8595.