Gutenberg Communications: PR Company

Gutenberg Communications : PR Agency




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Gutenberg Communications Chosen as Finalist for PR News Platinum Award For Crisis Management Campaign

Firm Continues to Receive Industry Accolades for Exceptional Communications Programs

NEW YORK - August, 21, 2007 – Gutenberg Communications a global, full-service strategic communications firm offering public and investor relations services, today announced that it has been selected as Finalist for the 2007 PR News Platinum PR Awards. Presented annually by PR News, the PR Platinum Awards recognize the year's most outstanding communications initiatives and programs in the highly competitive and dynamic public relations arena. The coveted awards set the industry benchmark for excellence across all areas of public relations. Award winners will be announced at a luncheon on October 16, 2007 at the Grand Hyatt in New York . Gutenberg Communications was selected by a blue ribbon panel of public relations practitioners and industry consultants, as one of four finalists in the category of Crisis Management. The firm's submission, “Walking the Corporate Tightrope to Effectively Manage Change,” detailed how the Gutenberg Communications team launched a crisis communications program for a global IT services company. The team was charged with minimizing the effects of multiple crises that could have been potentially damaging to the company. The team's actions not only minimized negative media coverage but, by implementing a successful thought leadership program and leveraging superior relationships with the media Gutenberg Communications was able to increase favorable media coverage by 400% and analyst coverage by 33%, over the previous year. The success of the campaign resulted in positive media coverage in outlets including Forbes , BusinessWeek and Bloomberg News; more than 30 executive speaking engagements at leading industry conferences; and the company receiving more than 20 industry awards. “We are very pleased to receive this recognition from PR News. We have assembled an excellent team at Gutenberg and everyone is thoroughly committed to excellence in client service,” said Hugh Burnham, Co-founder and CEO North America of Gutenberg Communications. “Crisis management is one of the primary areas of expertise for our firm and being selected as a finalist in this category for the 2007 PR News Platinum PR Awards underscores our expertise in this area.”

About Gutenberg Communications

Gutenberg Communications is a global full-service, strategic communications firm offering public and investor relations services. The firm leverages communications to key audiences across a global landscape for clients in numerous industries including technology, financial services, biotech, healthcare, academia, real estate and conference marketing. Gutenberg Communications is built upon a foundation of services that include executive thought leadership, media relations, crisis communications, executive speaking, event planning, and investor relations services. Gutenberg Communications is headquartered in New York City and has offices in Boston, Massachusetts; London, England; New Delhi, Hyderabad, Mumbai and Bangalore, India. For more information, please visit www.gutenbergpr.com or call 212-239-8595.