With many organizations competing for positive media coverage - innovations, product releases and management news are no longer enough to motivate reporters to cover your organization. From top-tier business media to the leading trade outlets what truly sparks a reporter’s interest is a customer talking about how using your company’s products or services helped them solve a business problem.

Yet, it is easier said than done to get a customer to agree to be quoted in a press release, have a case study developed or speak with the media. By launching a customer visibility program you can significantly grow the amount and quality of media coverage your organization receives as well as build stronger customer relationships.

The Gutenberg Communications team has significant experience in the delivery of successful customer visibility programs and we understand that positioning these activities as beneficial to the customer is critical to success.

The execution of a customer visibility program has many rewards – increased media visibility, heightened awareness with prospects, a positive impact among the analyst and investor community as well as other key stakeholders.