The proliferation of social media platforms like Facebook, LinkedIn, Twitter, and blogging sites provide a new opportunity to directly communicate with company stakeholders and the world.
In the absence of content gatekeepers like reporters and analysts who mediate between corporate messages and audience needs, many organizations are still learning what to publish on each platform that will draw readers and achieve business results.
The Gutenberg team possesses the skills and experience to leverage social media to help build company brands, start conversations with prospective customers, and build an online community for stakeholders. We will show you which types of social media best suit your needs and which do not while we actively curate your public information to suit each platform.
Services
We provide consulting, content, and other services to build profiles, generate content and implement technology and processes for:
LinkedIn: LinkedIn is the most popular social networking platform among business decision makers and a crucial tool for reaching out to prospective customers. LinkedIn hosts public forums where users ask questions that are answered by topic experts.
Prospective customers regularly solicit the LinkedIn community for suggestions on what products will help solve their problem. We work directly with sales representatives at the company to monitor and respond to relevant questions on LinkedIn from end-users who are looking for a solution like yours.
Wikipedia: Because Wikipedia articles link to each other prolifically, search engine algorithms identify them as extremely relevant results and rank them favorably. As a result, Wikipedia enjoys an estimated 10+ billion monthly page views and a top position on most common search engine searches.
However, for most business-to-business companies, few volunteers have come to the plate to write a high-quality Wiki on the company and often Wikis on subjects important to you are mediocre at best. Gutenberg helps our clients improve their Wikipedia presence while contributing valuable information to the Wiki community in accordance with neutrality guidelines.
Facebook: Facebook’s demographics continue to mature rapidly. Today, over 50 percent of Facebook’s 250 million+ users are a middle-aged demographic that includes working professionals, managers, and executives. As the most popular mainstream networking and microblogging tool, Facebook espouses a more personal than professional culture. We capitalize upon this culture to build social bonds between employees that can create a sense of community, reduce employee turnover and improve morale.
Twitter: Twitter offers an opportunity to remain top-of-mind with current, former, and prospective clients with a frequency of communication that’s not acceptable under any traditional form of communication. Gutenberg can help you sift through the noise on Twitter to both create and respond to meaningful information. We keep updated on the latest advents for Twitter so that your updates stay current, useful and creative.
Corporate blogs: Arguably one of the first popular corporate social media initiatives, many companies have established corporate blogs, but few are well-read or help achieve business results. Compelling corporate blogs require a reporter mindset - breaking news commentary, original insight and topics that incite discussion. Gutenberg will help initiate or revitalize blogs – providing content, ideas, blogging-etiquette tips and strategies not only for improving audience members but also for improving member participation.
We will also utilize your corporate blog in search engine optimization efforts by distributing links, partnering with relevant media associations and employing key words.
Niche Platforms: In addition to the most popular social media applications (LinkedIn, Facebook and Twitter), Gutenberg actively monitors and assess new social media platforms to gage how well each can work to reach target audiences that may be more penetrable on smaller sites. From Advogate to Wakoopa, we research new platforms, globally, and cut through the noise – so you don’t have to.
