Carving a niche on internet search engines is just as important as defining a media presence in today's communication landscape. Whether you come up first, fortieth or not at all on search engines - there is always work to be done to ensure your brand remains front and center in the eyes of the web-savvy
Our integrated search engine optimization and marketing services (SEO/SEM) will enable you to gain credible, relevant visibility on search engines, news sites, web portals and industry publication sites. In addition to raising your rankings, we will ensure that visitors stay on your website by helping you maintain a current, creative, user-friendly and informative website experience. Our SEO/SEM services include the following:
- Defining objectives - The most important objective of SEO is to expand your online brand footprint and, where appropriate, increase revenue and profits for business. However, since every organization is different, we will work with you to define the objectives right for you.
- Technical analysis - We analyze server and design issues that may be negatively impacting your search engine optimization efforts, from sub-domains, geolocation, top-level domain variants to problems with URL rewriting and session IDs and beyond.
- Keyword research - Keyword research and selection are most important elements of SEO. Gutenberg utilizes the latest technology and in-depth research to select the most apt keywords for your company.
- Competitive Analysis - In the SEO landscape, we assess your organization's results against those of your "keyword competitors." We analyze their coding, navigation, design-structure and product representation style, when applicable, in order to make comprehensive recommendations.
- On-page and Off-page optimization - We ensure that elements on your web page such as your web page title, URL format, bold tags, alt text and link text are functioning to the best of their ability. We also develop link-popularity strategies to raise your rankings, off-page.
- Ongoing Reporting and refining - We provide weekly email updates and monthly reports summarizing the progress made on your search engine rankings. Search engine Ranking Reports include data like: back links, traffic stats, unique page view stats, geography of visitors, top keywords, traffic sources and more.
